[alizaki]

RIM needs to become a services company and focus on what they did best - enterprise class connectivity on the go. Take your set of tools and apps across devices - and email is just one of the many things they can offer. IT Depts dont really want to choose the phone people carry but have to standardize. The Apple and Android divide will only get more polarized, if Windows Phone does well, all the more better - imagine one set of RIM tools integrating with every device in your company to offer secure email, security + wipe clean, documents, BBM, social features, etc. For that though, RIM will have to become a software company. And they suck at that. The opportunity is big enough to support a $30Bn company, for sure.

Oh and they should forget about consumers. That whole thing was just dumb.

[DavidChouinard]

It's much easier to sell mediocrity in B2B. There's no need to have truly great products, a truly great salesforce is good enough.

So yes, that whole thing about consumers is ill-advised. Especially when there's someone out there that's already figured out how to build truly great products.

[corin_]

"Oh and they should forget about consumers. That whole thing was just dumb."

So true, and seeing them advertise to facebook users and the like drives me mad - I'm a single consumer from their point of view (my phone isn't picked or paid for by my company), but I chose Blackberry a long time ago for business reasons, and every time I see them trying to sell to 14 year olds I ask myself why they aren't spending more time making great phones for people like me.