[justiceforsaas]

Everyone talks about product-market fit, but not many people talk about product-channel fit [1]. I've been doing plenty of research on acquisition channels [2] and (besides product-market fit) they're the most important thing that will make or break your product. The reason is pretty simple:

If you think about a) Your product b) Your market c) Your acquisition channels, the most flexible thing is a). You can shape your product in 100s of different ways. You can't, however, change how SEO works, or change the mindset of your market (there are hundreds of founders who tried to "educate" their market and failed, with rare exceptions).

This is why many people recommend to focus on your market and your acquisition channels FIRST, and then on your product. Because your product is the thing you can change/have the most influence on, and "shape" it depending on the factors you don't have much control over.

[1] https://brianbalfour.com/essays/product-channel-fit-for-grow...

[2] https://firstpayingusers.com/

[k__]

interesting indeed.

It's also a question of how to model your approach for different channels.

There are devs on Twitter, Facebook, and Instagram, they all buy education, but not in all formats.

[justiceforsaas]

I've seen pretty successful people/products who were REALLY good at modeling their product to a particular channel. For example, people making a simple video as a teaser, posting it on a FB group and getting 800+ "I'm in" comments. Or someone making use of current news to get an edge on a paid ad channel like AdWords so they get higher CTR and lower CPC.