[justiceforsaas]

A good business will ALWAYS try to diversify their acquisition channels. I've analyzed/interviewed 400+ founders and what channels they use to get to (paying) customers [1] and this is a pattern I've noticed across successful founders.

Google Shopping is just 1 channel through which you could get customers. Since you're in Africa, my guess is that SEO is WAY easier than US/Canada, so that's a viable channel. Lack of ebay/amazons in Africa is an opportunity, because you don't have them dominating the top 10 SERPs. I could go on and on and on...

[1] https://firstpayingusers.com

[_imba_]

Yes, we're doing all obvious advertising channels, and have some cash to put behind it. Dominating SERPS with very little effort since we're doing long tail. Our particular long tail means people are searching for very particular terms and buying the single item they are looking for, with this behaviour the business seems very viable(and exciting) by the growth google shopping gives. All other channels combined are very slow in comparison. We're continuing trying to optimise those in the meantime. But we've learnt the newish(around here, at least) advantage Google shopping (and amazon search, probably) gives in insane compared to the typical alternatives.