[kpowerinfinity]

OP here. Superhuman's framework is great, but in many enterprises the buyer and decision maker is different - most times you have to build a stronger justification for the exec sponsor to pull the trigger using the value/RoI framework unless the product is cheap enough to flow below the radar. You also need to justify why it makes sense to yank out what you have right now and replace with something else causing a lot of disruption.

Superhuman is not a b2b purchase but more of a prosumer purchase, so the framework works really well for them.

[kevsim]

This definitely resonates. We’re building a product management/issue tracker and it sometimes happy that we have very satisfied users who are then forced into using Jira or something else because of company-wide mandates.

[kevsim]

*sometimes happens

[Toenex]

Yes in this case it can be seen as a necessary but not sufficient condition.