[donofrip]

I look at this and can't help but think how important it is to entrepreneurs. "Why" is fundamental, the building blocks for your implementation/execution, the "how".

The fundamental question for a venture is: Why are we doing what we are doing? Expressed market demand. We can make money providing the supply for that demand.

Interestingly, "why" is also where all "how" questions eventually lead when you dig deep enough. How are we going to provide a solution? Through a mobile application. Why a mobile app?

If you are not asking a why question, you haven't thought enough about a particular topic. And if you think long enough, all your "why" questions should eventually lead back to the fundamental answer, "because there is demand for this".