[MinusGix]

If there was a common cultural idea generated of "blame the person, not the place that serves the content" then that would solve that issue. Personally, I see that we're currently heading away from that, and while we've never had it fully it still appears to be going towards the "blame the service provider" route.

[sokoloff]

ESPs live and die by their delivery stats. Get enough people clicking “this is spam” (whether or not technically spam) and mailchimp is harmed.

The question of “will google deliver my mail to a gmail inbox?” is the key one, not whether someone, given enough time to study the matter carefully, can intellectually determine that mailchimp acted ok.