[iba99]

At it's core, we find it to be an Apple OS vs Windows OS problem. You can either build highly complex project management systems, with 50 different types of subsets, customizations and setup instructions (ie Windows?) or try to design software that just works through simplicity in design and set defaults based on your workflow (ie Apple!).

It's an interesting conundrum and one that we think B2B software rarely gets right. Why can't B2B software inspire delight in the user and just work?

We've decided to have a laser focus on teams that ship early and often, and help with their workflows, by innovating through design. That being said, we still have a long way to go.

[oaiey]

The problem here is that processes in enterprises are never default. Depending on the company the requirement to these processes are always different.

Tools like Jira reflect these complexity on us during customization and are rated by their capability to handle them.