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>The company also argued shoppers were made aware of the activity through decals it had placed on shopping mall entry doors that referred to Cadillac Fairview's privacy policy. Do what now? Physical spaces have privacy policies? We're really sleepwalking into a dystopia. If you don't like the privacy policy of your shopping mall, you're free to shop... online, where they get even more behavioral data on you. Yikes. |
Indeed there's a huge glaring problem here: many of these malls have branded entrances (Shoppers Drug Mart, Best Buy, etc) through which a large portion of consumers walk into the mall, and these alleged decals are not present in those entrances. Here's an example [1]. Frankly I don't see said decals even in the non-branded entrances[2]
They're going to have a very hard time convincing the commissioner that people were in fact aware of these decals AND any "privay policy" therein. A simple survey would easily show that people are completely clueless about it (anecdote: I used to frequent CF malls quite a bit when I was in Toronto and never saw anything of the sort, even despite being the type of person that might actually read random stuff posted at entrances).
[1] https://www.google.com/maps/@43.7788812,-79.3447734,3a,75y,1...
[2] https://www.google.com/maps/@43.7789409,-79.3444783,3a,75y,1...