[gfodor]

It goes back to what a company's value proposition is. Media companies certainly benefit from optimizing this KPI, but it means they are now going to become entertainment companies. This isn't necessarily "bad" from the standpoint of the media companies or their shareholders, but insofar as the people who make up those organizations still want the company's value proposition to their customers to be providing journalism, the company has failed. Given the culture of journalism being a mission-oriented pursuit, it's fair to assume that many people will feel remorse at these changes occurring within these organizations, even if those organizations become very valuable entertainment companies.