[nogabebop23]

Hey, if it's just fast food why does the market even care who prepares it? How long till these food "delivery" services just capture all the addressable market masquerading as a bunch of uninformed, non-participating restaurants and make the food they deliver? Why are they leaving all this extra margin on the table?

[TeMPOraL]

Pizza is not fast food. And every pizza place makes their pies differently. They're not completely commodified, at least not for people ordering regularly.

As for actual fast food, while the process is optimized to the extent possible, that optimization usually involves the restaurants having their own supply chain of specific ingredients. Grubhub would have to gain access to the same ingredients to successfully impersonate chain restaurants.

What I can see them doing is just launching 100 different fast food brands selling the same food cooked in the same dark megakitchen, because why not, DDoSing consumer choice with fake brands is par for the course these days.

[ska]

> Pizza is not fast food.

Some pizza is not fast food.

[_jal]

"The market" doesn't have opinions any more than "the environment" does.

Market participants all care for different reasons.

As far as assuming the business identities of "non participating" restaurants, that sort of thing has a long history - it is a favorite of various organized crime rings.

So in that sense, it does seem a natural fit for GH.

[heavyset_go]

This is what Pasqually's/Chuck E Cheese does[1].

[1] https://www.businessinsider.com/diners-discover-that-pasqual...

[gangstead]

They'd rather just run the last delivery step and suck up all the profits. Let the sucker restaurant owners assume all the cost of setting up operation and crafting a menu only to run it on no margins.