[LeifCarrotson]

One of my favorite mobile games is Antiyoy, by Yiotro (https://github.com/yiotro/Antiyoy) who also created other games like Vodobanka, Achikaps, and Bleentoro.

The creator mentioned that he picked the names because they were pronounceable, unique, memorable, and searchable. That misses out on meaningfulness and familiarity, but those are expensive - by dropping those requirements, you gain easy SEO, trademarks, domains, etc. A big company knowing they're going to sell millions of copies can spend 5 figures on a domain and 6 figures on SEO, but I don't think it's worth it for most startups.

[andreareina]

Worked for Kodak: https://en.wikipedia.org/wiki/Kodak#Name

[tomcatfish]

Huh, I play these and I didn't know that's why that had these names, I assumed they were compound words in some language I didn't know. This is like a reverse "XKCD" naming convention.

Also relevant: "Change Your Name" http://www.paulgraham.com/name.html