[franze]

Whenever I do a SEO workshop I ask 3 questions to my audience:

  * How often did you Google this week?
  * What was the last thing before the last thing that you Googled?

For the first question, I get laughs. For the second one blank stares.

Later, I shoot another question:

  * What is the last thing you read, that you googled before, top to bottom?

For the last question everybody looks at their feet.

The use case I optimize websites for is:

  * Users do not know when they Google.
  * Users do not know what they Google.
  * Google is an extension of their thinking.
  * They do not read what they find. 
  * It just need to move them forward in a way.

We are all users.

[kstenerud]

40 years ago it would have been:

    * How often did you read articles in newspapers this week?
    * What was the last article before the last article that you read?
    * What is the last newspaper article that you read, top to bottom?

Or, for tech people:

    * How often did you read manpages this week?
    * What was the last manpage before the last manpage that you read?
    * What is the last manpage that you read, top to bottom?

We remember things differently depending on what the purpose of the information is, and that hasn't changed. There's absolutely no reason to shame people into "looking at their feet" over it. Throughout the ages, countless people have read the tragedy of Romeo and Juliet, but very few people beyond actors who have actually performed it would know who said this, or even in what act it was said:

    Both by myself and many other friends:
    But he, his own affections' counsellor,
    Is to himself--I will not say how true--
    But to himself so secret and so close,
    So far from sounding and discovery,
    As is the bud bit with an envious worm,
    Ere he can spread his sweet leaves to the air,
    Or dedicate his beauty to the sun.
    Could we but learn from whence his sorrows grow.
    We would as willingly give cure as know.

[SstnMbgty]

If you ask me to remember the last but one thing I said to someone I live with in my house, or the last thing they said to me, I wouldn't remember that either.

This doesn't mean I don't remember them, but my memories of these events are not structured as a temporally ordered list.

I can say with high likelihood some of the things I googled recently, and a good selection of the reasons I was googling, just as I can talk about things I discussed recently, even if I can't index them, but expecting that to be addressed in a sorted list is to confuse the simplicity of formulation of the question with simplicity of implementation.

[pessimizer]

There's are two serious differences between 40 years ago and now.

1) I can look up a thing I can't remember (or don't know) both specifically and immediately. 40 years ago this might have taken a week and an inter-library loan. I'd certainly be sure to remember what I'd learned afterwards. And,

2) Things that I once looked up can be silently changed or removed the next time I try to look them up.

I don't think it's useful to handwave the material differences away with a general "People always say stuff about everything."

[xmprt]

Why is it important to remember everything that you've read especially in this day and age? 90% of stuff you Google is just to help you get a small task done or learn something that seemed important in the moment. Another 9% might be something you write down in a notebook to look back at later. Very few things are worth actively keeping track of in your mind and those are usually fundamental building blocks of a new mental model.

The brain is for thinking, not for remembering.

[nescioquid]

> The brain is for thinking, not for remembering.

An observation I used to see with more frequency, is that a part of thinking depends on noticing patterns and connections between things. If you don't have any working or long-terms storage, this is impossible. Developing new insights will depend on internalizing at least some amount of information.

The googling to complete some small task (e.g. what was the second parameter's type?) -- I'm not sure I'd really consider that thinking, per se. It is definitely something that contributes to our general cognitive load, and the ubiquity of search surely is a welcome aid, as you suggest; there really are too many unimportant things to keep in our heads.

[nend]

>The brain is for thinking, not for remembering.

I mean, millions of years of evolution would disagree. Seems pretty shortsighted to declare memory useless.

[SstnMbgty]

I suppose you could say that it's not useless, but it's use is subsidiary to the primary purpose of thinking, because it is thinking that actually solves problems.

This isn't necessarily true however, on a group selective level, remembering allows you to more effectively pass information to future generations, allowing your community to continue to adapt socially to your environment.

Sheep do this, with young sheep being explicitly taught how to handle a landscape by their parents, which is normally understood as showing them how to walk etc. but extends all the way to navigation and safe routes at least.

In our context that connection is far more obvious, even if that purpose has been in many ways assumed by tools; even if your brain remembers things solely for the purpose of thinking, it may not be for your thinking, and so we can say that memory, on an individual level, has a separate function.

[tzs]

That reminds me of Joel Spolsky's book "User Interface Design for Programmers", in particular chalter 9, 10, and 11 which are titled "People Can't Read", "People Can't Control The Mouse", and "People Can't Remember".

[drdaeman]

Can be argued that Googling is simply unimportant. It is not an extension of a thought process (as pouring a cup of tea is not an extension of our digestive process), it's simply something trivial that we do and immediately discard the memories of that as of having no importance for us. Humans are - I believe - goal-oriented, so whenever we want to discover something that's our goal, not the process that led us there (unless something memorable happens along that process).

IMHO, what we remember is the task and its outcome, not the trivialities that brought us from one to another. Which makes me wonder why the last question puzzles people.

I don't readily remember my search history, because I just discard the memories of reaching for something (unless there was something exceptional, which is rare). It's like driving to the restaurant, when there are multiple ways to get to the place. I do remember the outcome (dinner) but unless something happened on the road I probably would need to think/reconstruct if I'd be suddenly asked about the particular roads I took.

Same with the articles - I do remember what I was interested in today (as opposed to "what I've searched for", a subtle difference), and what were the results - things I've read top-to-bottom. Although maybe not in true historical order, but typically the last one is still correct.

To summarize:

- "How often" - unimportant, as the count rarely has a value. Need to enumerate and count things, and that's quite a tedious mental process.

- "What was the last thing before the last" - typically unimportant, as historical order of unrelated events rarely has a value. Needs some mental processing to sort things.

- "What is the last thing you read" - beats me, I do remember what I've read. May need some mental processing (going through my "reading history" and confirming that I've reached this by searching), but besides a possible surprise factor not really a puzzling question.

[numpad0]

Sounds not necessarily bad were Google something open source or on-premise hosted.