[me_me_me]

It was an art of oration.

Not a science driven exploitation of basic human instincts.

They didn't have a focus groups A-B testing and neurological studies back then.

That's a bit like saying that the impact on climate change back 1000 years ago and now is the same, as in both cases we are releasing carbon into atmosphere.

[marcosdumay]

It was the closest they had to a science, and it was aimed at manipulating the listener in a predetermined way.

The fact that it was mostly applied at civil politics tells more about their society than about the tool...