[aaronh]

Good point. We do have one vet who is using the product but it's the same initial customer we developed it for/with, so they naturally already know how to apply it. We should come up with a little story, perhaps a comic, which introduces the idea in a friendly way and puts it in context of existing practices.

[namank]

I dont wish to knock on the comic idea but the purpose of the pitch is to demo how the the app will make their lives easier...in my experience comics usually do a good job demoing the overall process; which is PERFECT for investors - but not overly useful to the user.

Unless of course your plan was to move the pitch from comic to a hands on demo when the time came, in which case just ignore everything I say!

A question for my own benefit - how eager were the doctors to meet with you? I can't decide if doctors in general would bother with hearing pitches...it would make more sense for them to hire IT Consultants

[aaronh]

So far it's been difficult getting one on ones with doctors. They justifiably shield themselves from solicitors and other annoyances (if I were a vet, I would do the same). You are right that vets typically rely on IT consultants, but there are two things that are slightly different (I believe) about the veterinary industry vs. human medical industry. For one, there are a large number of very small practices (2-3 vets total), which makes any IT expenses proportionally larger. Secondly, most have to rely on "generic" home town IT consultants which are not very familiar with veterinary needs, as there is not a robust veterinary-specific IT support industry. And to some extent we're trying to improve this vet/IT relationship by offering a very low-maintenance, flexible solution.

We've had more success meeting early adopters where they already are on twitter, facebook, etc. than by knocking on doors or making calls. Although I know we still have our work cut out for us and need to continue pursuing these in-person discussions.