[oriesdan]

This is also very efficient guerrilla marketing. Instead of asking users to tell their friends about your brand, you can make a lottery making them win t-shirts with your logo on it. They will be so happy to have won something they will wear it.

In this link's case, if pine64 want to get people excited about that EVB and start hacking with it, it sounds like an efficient strategy. Whatever the real value of the commits are, it's the users who are committed :)

At least, in this case, they ask for contributions on a repos they own.