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by pitdesi 5528 days ago
Your pricing is simple and makes sense.

Regarding marketing - for reaching niche audiences, one of the best things you can do is try to get into Trade Magazines or go to tradeshows. It costs a lot but oftentimes is worth the expense of a booth.

We aren't so deep a niche but we do some outreach to different niches and try to do some deep diving... find out what they really want and where they would go to find it.

2 comments

I second trade shows and conferences. Professionals in target demographics such as yours thrive on trade shows and similar networking events. I worked for nationwide company that had virtually no online presence, but they dominated events like these. It's amazing how much we depend on technology these days yet so much business goes on outside the bounds of the internet. Get out there and go for it!
thanks! while we can't afford the big national conferences there is a regional one in the fall we are thinking about attending. we'll take a look at magazine advertising.