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by munk-a 2056 days ago
This is precisely the effect of having a two party system. Negative campaign ads help you as much as they hurt the other guy - Negative campaign ads are also a more effective way to spend your money. Thus we've seen extreme polarization in politics as parties have stopped needing to say what they'll do - and started fear mongering about what the other guys will do.

It's one reason I've been quite happy to see the green new deal (or Biden's totally not the green new deal but most of it) talked about in debates - it's actually a policy position.