| I'm a huge skeptic of no-code among my friends and colleagues. But seeing how pretty much everyone else here is also expressing skepticism, let me play devil's advocate. I recognize that the utopian promise of no-code is nonsense. There will always be feature demands that violate the "on-rails" nature of the environment, and either require supplementary code, or require waiting for the platform's coders to code up support, or require rebuilding the application from the ground-up. That said, there are all sorts of applications that really are so narrow that an existing GUI can accommodate them. Other posters here have called out Excel/Sheets as an example; Wordpress, Squarespace and WYSIWYG web page editors are another. As a coder, I always feel frustrated by WYSIWYG interfaces' side effects, limitations, and inevitable bugs, but people do use them all the time, productively. Of course, both web editors and spreadsheets do involve the ability to write code! It's just that the code's role is very narrow and limited to a small expressive range (CSS, say, or various SUMs and HLOOKUPs). When the domain is relatively narrow and its boundaries are pretty clear, no-code can be wonderful. The real question, right now, is whether applications that are innovative can be built using "no-code" tools that necessarily assume all sorts of limitations. I have seen some clever and impressive uses of, say, Airtable + Zapier + Typeform. That sort of "API-weaving" seems to me the most promising direction for no-code. I'm more skeptical of the projects, like bubble.io, which try to be a sort of Photoshop-for-building-applications. |
My wife was able to setup a WordPress site that sold fundraiser raffle tickets for her Rotary Club. The event was on local TV and handled a spike in traffic – thousands of ticket sales in a few hours – with no problem. This whole thing cost her less than $300, which would only get a few hours if she had to hire a dev.
I kept on telling her I was on standby and could help out, but she didn't need it once. She built the entire thing with WYSIWYG and WordPress plugins.
No-one is saying you build your tech startup with no-code WYSIWYG. But imagine if my wife's no-code skills (in her place, WordPress) became as common place as knowing Microsoft Office.