[qppo]

Depending on the artist and label it's a giant question mark whether the label has any hand in the live performances or tours. Touring has always been expensive (and lucrative), but the agencies that deal with it traditionally haven't been labels.

The traditional business model of a record label is almost entirely obsolete, and they need new revenue streams. That said, the people who run these businesses are antithetical to innovation and creativity in business and that's why industry groups like the RIAA exist in the first place.