[yuriko_boyko]

Hard to say they're innovative when Samsung has produced folding phones before them. Similarly, bezelless display was just following Huawei and Samsung. In fact, many of their so called new and innovative features have appeared in android phones earlier, but Apple markets them better. Apple is efficient at money making. If I were to profile a company for innovation, I would profile Nintendo. They have consistently dared to create new types of gaming consoles. No generation is similar to the previous one.

[threeseed]

Innovation is also about what you say no to.

Folding phones today are a mess e.g. creases, durability concerns, inconvenient form-factors.

[yuriko_boyko]

Leaving things out would be innovative if they went against the mainstream for some crazy gains.In this case Apple is holding the line while Samsung and Huawei are pushing the envelope. If Apple introduce only tried and tested technologies, how can they be called innovative?