[robotresearcher]

> What about the fact that they haven't announced a single new product category since the Apple Watch in 2014?

AirPods (2016) are pretty popular.

(edit: I listed some of Apple's recent new services here, but removed since the AirPods make the point by themselves. Apologies to user optimiz3 for leaving your comment dangling.)

[optimiz3]

A credit card is a bit of a stretch. Virtually every enterprise in existence has tried to get me to sign up for their in-house card since the mid 80s.

[ebg13]

I would argue that Apple card is actually a significantly different and better experience purely by virtue of being able to cycle the number at will. I no longer have to worry about the safety of handing my card number out over the phone. I no longer have to wait for a new card if the old number gets compromised. I no longer have to deal with completely inept new card processing agents who fail to actually send the card to the right address while I'm traveling after half a dozen tries and they keep just sending the damned thing to my house which they know I'm not at.

[rswail]

The innovation is that it is not actually a credit card as previously known. It can't be used manually, it is a way to get retailers to move to Chip and Contactless, which is a way to get them and their merchant acquirers to move to Apple Pay.

[AlphaSite]

I mean if you look at it in conjunction with Apple pays it’s pretty good.

[lotsofpulp]

How is it any different than with any other card and Apple Pay?