[swores]

If the reason for it being a challenge is "large business" then you could define so many easy things as a challenge.

The way it was worded in the article didn't suggest "it took a lot of work because it was such a big network they were having to upgrade", it was "some people found themselves unable to use the network and found themselves with the challenge of having to buy a new router".

While perhaps a little mean to call it idiocy, wouldn't you agree that, if an ISP sells a gig connection to a user, and the user ends up not having the correct home networking equipment to make use of it, one or both parties ought to have seen that coming?