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by dman7
2056 days ago
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In case some entrepreneur gets discouraged by this comment, I'd like to add some personal color (currently building B2B product). The commenter is correct that IT admins take a conservative stance ("no" by default) but that doesn't mean your startup can't break into big enterprise using a bottoms-up motion. Unless the business is in a highly regulated industry, employees will sign up to try the product and, in most cases, won't ask IT for approval. This is indicative of a broader trend in how software is distributed in the enterprise. Whereas software was traditionally purchased tops-down (i.e. CIO purchasing decision), today's software products are increasingly product-led & bottoms-up (i.e. end user purchasing). Classic examples include Dropbox, Slack and now Notion, Airtable, etc. |
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