[zobzu]

the software magic "just" takes raw images and make something with it. photographers prefer retaining the raws and do the something themselves on a fast computer.

Now, there's some good use cases for it but I guess the tradeoff hasn't been worth it so far. E.g. having some processing options in camera can speed up your workflow (but then again all the "toys" like this are removed from pro cameras because most people didn't use them). Also, the same magic Apple or Google use doesn't really exist outside of their phones (yet at least, I assume Adobe is working on this).

There's also some obstacles that I know of:

- bigger sensor, slower readout, slower sensor processing

- much bigger raw, needs big expensive CPU, heating problems

- hiring engineers that can do this (it took a long time for Apple to catch up to Google f.e.)