| <Building Lyft’s Marketing Automation Platform>
https://eng.lyft.com/lyft-marketing-automation-b43b7b7537cc After reading this article, I wonder if there is any service to easily build the marketing automation system which contains 1. LTV forecaster 2. Budget Allocator 3. Bidder for our own service. We are running a video editing app service, which has IAP products. And we wanna gather as much user group as possible globally, keeping unit economics positive. So, is there any marketing solution to automatically turn off or change budget&bid of Facebook, Google ads, Snapchat, Tiktok, Twitter advertisement campaigns with forcasted ROAS (estimated CLV of user group acquired by a campaign/CAC of campaign)? For example, suppose that we've spent $300 on Facebook ad campaign A since 2 weeks ago, and revenue from the user group acquired by the campaign A is $150 (but the estimated CLV is $350). Then we wanna increase budget on the campaign A by 20% automatically. And if we've spent $300 on Facebook ad campaign B since 2 weeks, and revenue from the user group acquired by the campaign B is $80 (but the estimated CLV is $200). Then we wanna stop the campaign B right away. Now we have payment performance data for each marketing campaign collected from Adjust and Appsflyer. So we can provide this data as a raw data or set up the integration on Appsflyer. Is there any SaaS you can recommend for this situation? |