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Ask HN: Marketing SaaS to gauge campaign budget with estimated CLV of user group
1 points by vlogr3950 2066 days ago
We are running a video editing app service, which has IAP products. And we wanna gather as much user group as possible globally, keeping unit economics positive.

So, is there any marketing solution to automatically turn on/off (or change budget of) Facebook, Google ads, Snapchat, Tiktok, Twitter advertisement campaigns with estimated CLV of user group acquired by the campaigns?

For example, suppose that we've spent $300 on Facebook ad campaign A since 48 hours ago, and revenue from the user group acquired by the campaign A is $150 (but the estimated CLV is $350). Then we wanna increase budget on the campaign A by 50% automatically.

And if we've spent $300 on Facebook ad campaign B since 48 hours ago, and revenue from the user group acquired by the campaign B is $80 (but the estimated CLV is $200). Then we wanna stop the campaign B right away.

Now we have payment performance data for each marketing campaign collected from Adjust and Appsflyer. So we can provide this data as a raw data or set up the integration on Appsflyer.

Is there any Saas you can recommend for this situation?