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by guillem_lefait
2069 days ago
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One could argue that analytics purpose is not direct marketing purpose.
My understanding is that as analytics can be considered as a usual/expected business process, it may use legitimate interests as far as it fulfill requirements (information of the process, the right to opt-out, ...).
However, the problem is that analytics may be advanced analytics. Is the retrieval of Adwords parameters from a glcid allowed/expected ? Is the injection of historical behaviour or marketing segment allowed/expected ? |
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