[runawaybottle]

I don’t think Google set up a predictable product iteration unveiling structure. One day I expect to see the PlayStation 6 for example, and one day I expect to see an update to the MacBook, and so on.

One day, do I expect to see an unveiling of a new Gmail UI? None of it is predictable because it feels like they do some serious a/b tests and just silently roll stuff out. They lack a structured presentation timeline. Currently users have no predictable expectations.

When that’s the case, just rename stuff, rebrand stuff, get rid of stuff, who the fuck cares. We didn’t promise the user updates, or even iterations, we simply promised them a one time product.

That’s the only thing that I can think of behind all of this. The simpler answer could just be their product team is not the best of the best for a company that works pretty hard at getting the best.

[ehsankia]

Your two examples at the top are both hardware, those work very differently. Websites used to do massive updates, but many have learned that it just leads to a lot of angry users. Slowly updating one component at a time works much better in my experience, and it's far less change for the user to adapt to at once.

[runawaybottle]

Then I should have used video games as an example. Take a look at our DLC are handled now days.