[donofrip]

Interesting. Could it be that they are looking to raise equity to make it easier to acquire competition?

Makes sense to me that they need to diversify their model to compete with some of the new ventures in the market. It might make more sense of Yelp to acquire the platform and the product knowledge than build it in-house. If they have equity in the market, it might be easier to acquire these companies with stock than through a private cash acquisition.

Not sure if that's true, but I'm throwing it out there for debate.

[rhizome]

The smart money IPOs just before a market transition, and the retail-aid market is s-t-a-l-e for change. We've got the various players all lined up, but where it goes is anybody's guess. Yelp is preparing to do something, whether it's Groupon or GoDaddy remains to be seen, and an IPO would fund it much more easily than what they have now.