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by mcmoose75 2070 days ago
Typically spend that is tied to an anticipated incremental revenue is easier to approve ("this $20k investment will be worth it if we only get one $50k booking out of it"). That's also why salesperson variable comp tied to sales is easier to approve at higher figures- if a salesperson is driving multiple $M worth of sales, it's easy to justify a salary in the high 6 figures.