[whimsicalism]

> "Back Office"

Interesting, I thought "back office" was a super-set including both those (ie. CRM-y) tools and coded backend logic when a user makes a requests.

[mbesto]

Most customers don't actually interact with CRM-y tools (usually). There might be integrations to (revenue cycle management for example) from customer facing to back-office, but that's usually the delineation.

But to your point, there's some grey area here.

[oehtXRwMkIs]

I think you're confusing it with backend. Generally in traditional businesses you have reception/front desk where the customer interacts with the business and the back office where all the employees are doing various work.

[cutemonster]

Do you let the customers enter the back office in real life :-)