[babar]

I wouldn't say the iTunes brand is so strong - I think the iPad and iPhone brands are strong, and Apple forces you to use iTunes to use those products. I've never heard anyone say they love iTunes, either. I'm surprised Android and Microsoft haven't exploited this weakness more - I don't have faith in Motorola or Nokia to create good desktop integrations, but a software company could do it.

[atacrawl]

It's software, and a music store and an app store. (Plus podcasts and TV shows.) Having a strong brand doesn't mean everyone loves it. It means everyone knows it.