Not original commenter but I think jackric already alluded to the increased cynicism that develops from clickbait. Personally, when I see so many ppl giving up honest and nuanced statements/opinions for hyperbole in order to gain views/likes, it's disappointing.
Raises the noise in the signal-to-noise ratio of a browsing experience. I may pass over reading a useful truthful article because I'm trained to dismiss its title as misleading.
I am not creating it or defending it. I am just a little confused what you mean by that exactly.