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by Nextgrid
2071 days ago
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WhatsApp is a loss leader that allows Facebook to infer the social graphs of people through their contacts list (even those that are not Facebook users) which they can then monetize, either directly (if they are Facebook users, by showing better-targeted ads) or indirectly (by using non-Facebook users as "gateways" to infer relationships between existing Facebook users which would then be used to better target ads). |
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