[perardi]

I think Halide is a great name for this app’s target audience: photo nerds.

(I know of which I speak. I carry around a Fuji X100F when I walk the dog.)

This app ain’t no Snapchat clone so you can give yourself cat eyes and freakishly smooth skin. It trying to suck as much data and control as possible out of the iPhone’s camera system. And for the people who are into that, they get the name.

[wl]

Speaking for myself as a photo nerd, the name annoys me because the app has nothing to do with silver halide. And for my own bona fides, I haul a large format camera out into the world on a regular basis and develop the film in my bathroom.