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by Dylan16807 2068 days ago
> Background video lowers the value of ads which subsidizes free playback so it makes monetary sense to disable it.

On the other hand, video is expensive to serve so the ad revenue per gigabyte should be higher, in addition to getting more hours of listening per user. So it makes monetary sense to enable it.

They're both valid options for making money. So it's fair game to analyze it as a matter of user preference, company preference, and level of rudeness.
1 comments
manigandham 2068 days ago
It's the same file being delivered, they don't switch to just audio.

Even if they did, the ad revenue without video playback is 0. Advertisers are paying for impressions and views, not sound only.

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Dylan16807 2068 days ago
> It's the same file being delivered, they don't switch to just audio.

Youtube has separate audio and video streams available on almost everything. I'd be very surprised if it wasted that data, and a quick search suggests it doesn't waste that data.

> Even if they did, the ad revenue without video playback is 0.

Sounds like they're doing something wrong in the sales process.

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manigandham 2068 days ago
What's wrong with the sales process? Do you have advertising experience or are you just guessing?

You're vastly underestimating how 10s of billions of dollars in advertising transactions are conducted. It's far more involved than just a "sales process".

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Dylan16807 2068 days ago
I wasn't actually accusing them of doing something wrong, I was saying that as the logical conclusion of your claim. I'm fully confident that they are able to get money for those ad slots. How would an ad slot by youtube be worth 0?
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manigandham 2068 days ago
Because the format is video ads. They’re not paying for audio only. In fact most of them are optimized for video first with audio secondary by having visuals that communicate the message. You see the same with Facebook video ads in the feed.

If you don’t deliver what the advertiser paid for then you can’t charge for the ad.

Changing the format for audio ads that would run in the limited scenario of background video involves way too much effort and tooling to make it worth it.

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