[bdclimber14]

I think this is an increasingly more interesting and useful space. Have you thought about metrics specific to types of startups? For example, a SaaS startup would be most interested in churn and customer lifetime value, but a consumer web app would most likely care about activity, retention, and how frequently users come back to the site.

[lsrgroup]

We did and we discussed it with the Lean Startup Circle here and got some awesome feedback. http://groups.google.com/group/lean-startup-circle/browse_th...

Based on the feedback 0ur position was, "hey let the startup decided." If we can get the AARRR events into a graph then the startup can toggle the metrics they are targeting based on the space they are in or their maturity level. See post below.

http://market-by-numbers.com/2011/02/aarrr-is-from-the-pirat...

That is our logic but I would love to know if that makes sense to you? Is that how you would use it or would you prefer to customize the metrics? Capture different types events? Maybe specific events for one experiment (We ask that question in the Lean Startup Circle post)?

[bdclimber14]

I'm not sure. Customization is nice, but having to construct the metrics manually instead of having them instantly available seems like a pain. I'd love to discuss it more, want to email me (in profile)?