[idank]

Google's search results were great even before they knew your every move on the web. Some would argue it got worse.

[skrtskrt]

They are definitely worse, but I have attributed that to the prevalence of SEO spam.

Most top results for my searches are quite literally gibberish.

[pyrale]

Frequently enough, you have to scroll down a full page to see the first organic results. While SEO spam is definitely a problem, that problem is very similar to search advertising to me.