I like the wireframe and have been thinking that a tracking tool like this would be useful (tracking all the site changes on a timeline with key metrics). Oftentimes I find myself hopping back and forth between our change logs and the analytics data to find what happened when & the result. Are there other tools that do this? Kissmetrics? Mixpanel?
We currently use Google Analytics, Git & Pivotal Tracker. If those were merged it would be awesome. I could see the trends of usage (via Google Analytics events) with the information about when key updates were pushed (via Git or Pivotal Tracker).
No. I would not need it from day one. On day one, I would expect to have no connection to development tools. I could just enter a milestone when we release it and your tool would insert that milestone into our timeline. Going forward, it would be great to do automatically.
I think this is an increasingly more interesting and useful space. Have you thought about metrics specific to types of startups? For example, a SaaS startup would be most interested in churn and customer lifetime value, but a consumer web app would most likely care about activity, retention, and how frequently users come back to the site.
Based on the feedback 0ur position was, "hey let the startup decided." If we can get the AARRR events into a graph then the startup can toggle the metrics they are targeting based on the space they are in or their maturity level. See post below.
That is our logic but I would love to know if that makes sense to you? Is that how you would use it or would you prefer to customize the metrics? Capture different types events? Maybe specific events for one experiment (We ask that question in the Lean Startup Circle post)?
I'm not sure. Customization is nice, but having to construct the metrics manually instead of having them instantly available seems like a pain. I'd love to discuss it more, want to email me (in profile)?