[thu2111]

Thanks. That's a very well written article, I enjoyed learning from it.

The auction is performed in the browser? No wonder the web feels pokey these days.

I thought at first this must be due to the privacy requirements around cookies, only the browser can coordinate the different parties because none of them will be sent all the cookies needed to run a complete auction themselves. But it seems like it's really more some kind of hack around a limited (for business reasons) Google API.