[allenu]

I also think the strange name had an effect. Whenever I read about it, first I didn't know how it was pronounced, nor what it was exactly, nor why I would care. The ads would show someone watching a video and laughing, but... we already have other video services, so why was this any different?

Anyway, you could say we now all know how it's pronounced. As of today "Quibi" is pronounced dead.