[olladecarne]

I think you've got the causality wrong here. There’s noting inherently expensive about serving http -> makes all of the web practically unusable without filtering -> Google monopolized search with the great product they developed

Serving http is getting cheaper, therefore the filtering problem is getting harder, therefore it's harder for new competitors to emerge.

Either way, I agree that ads are the root of the problem because it makes serving garbage http so cheap or profitable. Force people to make informed decisions about where to spend their time and money. Right now people just click away on anything so garbage clickbait is one of the most profitable models.