[jrockway]

Nobody is stopping anyone from doing this, and people are doing this. Whenever I lock my screen on Windows, I get an unremovable ad from Microsoft that says I can earn money for every search if I just switch to Bing. When you click "help" in Windows, it doesn't give you help -- it opens your a browser for a Bing search for something vaguely related to the problem, and the search returns no useful results. (It doesn't link to as much malware as it used to. Maybe that's because of my ad blocker though.)

The reality is that Bing sucks. Hard. It can't even return Microsoft's knowledge base for a search term that Microsoft explicitly set up. Every time, I cut-n-paste the term into Google and that is how I resolve my question. (Of course being linked to Microsoft's own website! They wrote the software. They wrote the documentation. But their own search can't find it!)

The problem is not Google being anti-competitive here. It's Microsoft that can't compete. They don't have two employees that said "hey, we should set up a monthly sync to make sure all the help in Windows gets linked to our knowledge base in Bing" between someone on the Windows team and someone on the Bing team. And that's the kind of thing that makes your company go out of business. The government can do very little to help you with that.

[nyanpasu64]

You can hide the Windows 10 lock screen ads: https://www.windowscentral.com/how-remove-advertising-window...

Not sure if it works on all Windows 10 editions though.

[jrockway]

Ah, I see that now. It came back after my reinstall. (I'm good at turning off Cortana and sending my web browsing history to Microsoft. This one I missed, however.)