[MercuryCreative]

There is no data in the article to back up the author's hypothesis. Further no control for colors or even action/offer button language. I have read other papers with data and conducted my own UX studies that show completely different results.

[matthewlyle]

Care to share?

[MercuryCreative]

I really would but I'll have to check with my clients. They were commissioned reports. Perhaps once I get everything compiled into something consumable by the public I'll release it as it's own HN post.

The gist of it was that to drive interaction with a website, cursor position is more important than following the "active corners" design philosophy.

So from a pure graphic design point of view placing the action button in the lower right is correct. We all learned that in design class.

However if you want people to actually interact with your action button then it's better to put it closer to where the cursor normally resides. All of my heat map testing shows there to be a natural cursor well on the left hand side.