[mike00632]

Apple could actually make more money. Say Google is split into two renamed search engines: elgooGA and elgooGB, with evenly divided assets. They would immediately be two search titans competing for the important Apple contract and would try to outbid one another. Perhaps elgooGA wins Apple, but then elgooGB wins Firefox. Every alternative platform to Apple would stand to get more money. And the users would then become more accustomed to having different default search providers and usage might be split. That is a win for DuckDuckGo and all other competitors.