[rhizome]

The funny thing is that it's not "technically correct," it's actually correct and used properly here (both prescriptively and descriptively). Your criticism has to do with the word being misused elsewhere when people or companies avoid using the word "forever."

[Groxx]

"forever" is not mis-use, it's also correct and it's the more-common usage by far (in my experience). Let me google that for you: http://www.google.com/search?sourceid=chrome&ie=UTF-8&#3...

[rhizome]

Your linchpin is anecdotal. "Forever" is a second definition after "indefinite." It's not really that important, though, I was just trying to provide some insight to the GP as pertains to Sony's statement.