[bcosynot]

Peter Kazanjy's "Founding Sales" is a good resource for figuring out how to get those initial customers and all the steps involved with it. I am halfway through it and really appreciate all the details it provides and doesn't hand wave any part of it.

[kazanjy]

Thanks folks! So nice of you to share your feedback.

Sales isn’t magic. It’s just a new muscle, and anyone can learn it. Beware of the hand wavy gurus who try to make it sound mystical. It’s just a craft and you can learn it if you put in the work.

[tchock23]

Second this recommendation. The first chapter on the psychology and mindset behind selling is worth it alone.

[bcosynot]

Definitely. That was a great start.

The book also does a good job of addressing concerns about appearing too spammy or scummy. Helped me change my mindset about that part of sales too.