[lhorie]

I'm reading through the first half of the article, which mostly tells some story about how a pain point might turn out, but I don't feel like that's really answering the "why _another_ website builder".

To really address that question, one needs to address the elephant in the room: wordpress. Thanks to over a decade head start, it's arguably the most advanced solution in the space. Wordpress and its ecosystem handle a myriad of business-focused things that make most attempts at React-based solutions look like toys. There are power user templates that let you configure pretty much every aspect of the site and then some, and if you want to defer, you can also find wordpress experts very very easily.