[noeltock]

I don't understand the need for additional SMB website builders (as the use-case described says "company") — problems I see:

- Squarespace/Shopify may seem like "website builders", but the bigger play is to manage parts of online business (transactions, reservations, point of sale, etc.), and ultimately everything. "Website builder" is just an entry point.

- Online presences need to manage multiple web properties (i.e. a restaurant = yelp, tripadvisor, facebook, etc.). And lets be real, a restaurant can just redirect their domain to whatever the hottest social platform is (chances are it's going to load faster).

- Websites aren't the only channel anymore.

Website builders are commoditised imho, and have no value as a pure tool.