Hacker News new | ask | show | jobs
by swiley 2066 days ago
Do you want something good or do you want engagement? That will tell you if you want to push notifications to your users.

Although asking on HN is a little weird. Everyone here at least tolerates not having notifications.

1 comments

My thoughts exactly. I have notifications disabled for everything aside from personal communication from my contacts. I bet a lot of HN users are the same. Don't listen to HN users preferences unless we are your target audience.

Most people seem to be tolerant of notifications. I also suspect most people do not know how to prevent receiving notifications. In public (for example, on the train) I see people receiving many notifications, checking most of them, and manually dismissing the rest.

To build engagement you will want to notify people. However, there is a fine line between a tolerable amount of notifications and an annoying amount of notifications. I would suggest:

1. Make your users feel like the notifications are always a result of their own choice. For example, a notification for something they chose to follow is likely to be tolerated. A notification for something they did not choose to follow will be more likely to be seen as annoying notification spam.

2. Make it really easy for a user to stop notifications in a fine-grained way, or to receive them less frequently. Ideally, they could do this directly after clicking-through the notification (or on the notification itself, if possible). This gives users a way to keep your service from breaching their tolerance threshold, and may therefore prevent them from leaving your service altogether.

This is a really helpful insight. Thank you.